Search engine optimization (SEO) is the process of improving the volume or quality
of traffic to a web site from search engines via search results. SEO may target
different kinds of search, including image search, local search, and industry-specific
vertical search engines. This gives a web site web presence. SEO Professionals are
sort of consultants who carry out optimization projects on behalf of clients, and
by employees who perform SEO services in-house. Search engine Professionals may
offer SEO as a service or as a part of a broader marketing campaign. Since effective
SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated
into web site development and design.
Now the
job responsibilities of a SEO Professional involves
* Optimizing a website primarily
* Editing web site?s content and HTML to both increase its relevance to specific
keywords
* Remove barriers to the indexing activities of search engines
* Optimize the search engine exposure by describing web site designs, menus, content
management systems, images, videos, shopping carts, and other elements
* Work closely with all internal teams involved in the development process
* Professionally communicate organizational challenges
* Devising imaginative and intuitive solutions
A SEO Professional must also possess attributes that include a well-rounded knowledge
of the Web, as well as a thorough familiarity of leading trends in usability, online marketing and traditional advertising. Some of his more responsibilities include
assessing the quality of a client?s Web site content; developing content strategy
documentation; interacting with project team to understand business objectives and
user goals; collaborate on site navigation, labels and content organization; collaborate
with Creative team to determine the conceptual and copy direction of branding and
advertising initiatives.
He/she must also work with art directors and designers to ensure copy tone
and style are consistent with visual tone and style and expertly edit and create
site content. He/she should also be able to develop content migration and production
workflow plan.
Aspirants aspiring to be SEO Professional must possess a degree or diploma in English,
journalism, communications or a related field. He/she must also have at least two
year?s experience as either a copywriter or content analyst in an agency environment
including experience with interactive media and direct marketing. SEO Professional
has to be self-motivated with a keen enthusiasm for and demonstrable understanding
of the Web industry and technologies. He/she should have exceptional writing skills,
including the ability to write in a range of voices and styles for varied projects
for diverse subject matter.
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